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The brief

White Feather is an independent women's clothing boutique based in the picturesque Dorset market town, Sherborne. The aim was to take the success of their local business online and reach a new nationwide audience via their own ecommerce website.
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The branding & design direction

Using a similar colour palette, we created a website aesthetic that reflected the style of the bricks and mortar store in order to increase brand recognition and give customers a seamless experience at every touch point. By getting to know Fiona and seeing her team in action, we knew that the tone of voice needed to be fun and friendly like their in-person approach. We developed messaging that was in keeping with their values; uplifting and empowering women to dress for their own individuality. Championing independent and sophisticated women as their main customers, the site design needed to appeal to this discerning audience so we opted for a minimal style with elegant fonts.

Key features

With new products being introduced seasonally and changes needing to be made on an ongoing basis, we opted for a platform with a simple content management system and in-built e-commerce so that the client could manage their products independently. From speaking to Fiona we established that her existing customer base was mainly of an older demographic and ease of use on the front end was also an important factor. So, we focused on creating clear, easy to use menus and navigation throughout the site on both mobile and desktop.

Additional features

To help towards conversion rates, we utilised cross-selling features such as the ‘You may also like’ section on product pages and ensured additional information such as size guides and delivery info was easily accessible from every product and within the footer of the site. As Fiona already communicated with her customers on social media, we added the Facebook Messenger chat feature to the website so that customers could make instant queries and to ensure speedy response times from the White Feather team, with all messages in one place.
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Following the launch of their website, we have continued to work with White Feather helping them to grow their online presence with social media and paid advertising. White Feather has gone from strength to strength, moving into a much larger retail space in 2022 to cater for their increasing customer base.


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"Scroll Back built our website as we were coming out of the pandemic as we realised to survive we also had to have an online presence for the business. They also took over our social media content as well. The online presence and regular social media posts have grown the business and continues to do so. We work together with what direction we should be going in and and I am guided by them and their ideas plus they also listen to what we would like to achieve. They have been a true asset to White Feather. I would highly recommend Scroll Back for any business that want to direct growth and have an online presence. They are so approachable and professional and make you feel very at ease keeping you posted all the way. Thank you so much Liv and Chris."

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