Scroll Back (“Scroll Back”, “we”, “us” or “our”) are committed to respecting your privacy and protecting any personal data you disclose. 

 

This privacy policy is intended to inform you about how we collect and use any data about you; our website visitors. It also outlines your rights in regards to the use of such information. 

 

Collection of data

 

We may collect and process the following information:

 

Personal Information

 

Personal identifiers, contacts and characteristics (for example, name and contact details) that you disclose by; filling out a form on our website, responding to an advert.

 

Automatically Collected Non Personal Information

 

Our site and its content may use cookies, pixel tags and other tracking tools to automatically collect data such as:

1. technical information, including the Internet protocol (IP) address used to connect your computer to the internet, browser type and version, browser plug-in types and versions, operating system and platform

2. information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.

 

Third Party Data Collection

 

Some of the data we collect about you is provided via third party sources. These third parties may include the following: 

1. Google: We use Google Analytics to better understand our site users. It helps us to assess how the site is being used and identify areas to improve on. In some cases, you may also come to our site via an Ad on Google. Google Ads helps us to reach users who are searching for our services or serve them content related to their search query. For more information "How Google uses data when you use our partners' sites or apps"

2. Hotjar: Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in an anonymised user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

3. Facebook: Our site is installed with a Facebook pixel 

4. ManyChat

 

How we use collected data

We use the data we collect to assist in the operation of the Site and to improve your experience.

 

We may use data to:

1. Fulfil our obligations with respect to the reason you voluntarily provided the data (such as responding to an enquiry)

2. Improve the Site or our products, events, and services

3. Optimise your experience on the Site

4. Notify you about changes to the Site (including this Privacy Policy);

5. Carry out any other purpose described to you at the time the data was collected; and

6. Carry out any other purpose with your consent or as permitted by law.

 

Additionally, we may use data for marketing purposes to:

1. Provide you with additional information regarding events and services from Scroll Back via email or through advertising on various social media platforms or websites (both desktop and mobile) that you may visit

2. Develop, improve, and target our promotional messaging to you and others via retargeting, online behavioural advertising, and use of social media platform tools for advertising (such as creation of Facebook Lookalike Audiences).

 

Your rights

 

You may contact us by email (hello@scrollback.co.uk) at any time, to request that we update any out of date or incorrect personal information which we are holding about you. 

 

You have the right to ask us to not process your personal information for marketing purposes. We will inform you (before collecting your personal information) if we intend to use your personal information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking the boxes provided on the forms we use to collect your personal information. 

 

If you have previously given your consent to the use of your personal information for marketing purposes, you can choose to stop receiving marketing communications which we send to you by following the unsubscribe instructions included in the communications you receive. Alternatively, you can opt out at any time by contacting us by post or email.