There's no denying it, we're all immersed in a world of...
How do you capture the fleeting attention amidst this rapid-scrolling frenzy?
Often, we fly through content so quickly we barely have time to absorb what's on screen. However, when something truly captivating appears, we hit the brakes and scroll back.
STORYTELLING
STRIKING VISUALS
So they've scrolled back
You’ve stopped them in their tracks. What will inspire them to explore more of your content, hit that follow button, check out the amazing products you’ve worked your arse off to develop?
In return,
you build trust, credibility and stronger connections with your audience. They'll appreciate you for more than just your products or services (As good as they may be!).
In return,
you build trust, credibility and stronger connections with your audience. They'll appreciate you for more than just your products or services (As good as they may be!).
Establishing brand authority and influence
This approach is nothing new, take the Michelin Tyre Company, for example. They've been doing content marketing since way back in 1900 with their restaurant guide. It's still highly respected today, and those Michelin Stars? They're like the gold standard. When you trust their famous guide, it's only natural to trust their products too, right? But look, we can’t promise 120 years of legacy, although same agency’s may (we’ve heard it all). What we can promise is that your content will be a head-turner, totally on point, and valuable.
We kick things off with a good ol' one-on-one chat. It's where we get to know you and your amazing brand inside out. We'll talk about the hurdles you're facing, the goals you're chasing, and what you expect from us. No secrets here!
1. Initial Consultation
Next, we put on our detective hats and follow your customer's journey like a breadcrumb trail. We want your website to not just attract but also convert. So, we'll make sure every step they take leads to sales or leads.
2. Follow The Journey
Yep, we're not above a bit of healthy snooping. We'll dig deep into your industry and check out the competition. We'll find out what they're doing right, where they're slipping, and where your golden opportunities lie.
3. Spy On Competition
Numbers don't lie, right? We'll plunge into the data pool to make super smart decisions. We'll figure out who your target audience is, what content's hitting the sweet spot, and how your customers behave.
4. Data Dive
How We Get The Ball Rolling...
Our Rule of Thumb
Share stuff that really matters to your audience. How do we do that? By following these three principles:
ENTERTAIN
EDUCATE
