Strategy
Understanding the consumer and your brand is at the forefront of our approach. This analytical take allows us to develop informed, long-term, strategic planning and content creation that resonates. It doesn't stop there, we adapt to new trends and mediums on a daily basis, consistently testing new strategies to optimise for the best results.
Competitor Analysis
Audience Insights
Brand Strategy
Content Strategy
Customer Journey Mapping
Multichannel Planning
Social
Our content creation process is focused sheerly on providing value. The attention generated from our approach brings like-minded people together and creates unique communities. We connect with your audience to form meaningful relationships that last a lifetime.
Content and Creative
Influencer Management
Community Management
Chat Marketing
Campaign Development
Scheduling and Reporting
Paid
We utilise the power of paid ads to target the consumer at every stage of the sales funnel. We are always in 'a/b testing mode' to maximise performance for your campaigns. We work transparently with our clients to share metrics and regular reporting.
Media Planning
Product Launch Campaigns
Shopping Ads
Lead Generation
Retargeting
Campaign Reporting
We generate mailing lists with highly effective lead magnets. Our approach is to create consistency in the lead gen process so you can have more predictable results. Our emails are automated and tailored to drive conversions for customers both new and old.
Email Design and Creation
Lead Generation Campaigns
Promotional Campaigns
Transaction Email
Conversion Funnels
Remarketing
Where the magic happens
Aristotle wasn’t wrong when he said the whole is greater than the sum of its parts. You can have a great social strategy, a perfectly targeted paid ad campaign and highly converting emails but it’s when all of these efforts integrate fluidly together that you really see results.
Case Study
A gym owner came to us looking to step up his social media efforts and build his online personal training business.
PAIN POINTS
Untapped potential
Zero time
Lack of expertise
OBJECTIVES
Build brand awareness
Increase clients
Promote additional services
A value driven
approach
We created and delivered a content strategy that provided more value for the current audience and would attract new followers.
Crank it
up a notch
We leveraged this with paid advertisement and influencer endorsement to build awareness amongst new, relevant audiences.
Your community is everything
We nurtured these leads by driving community engagement and building better relationships.
The results
After three months the online client base and monthly revenues were tripled.
Impressions
1,452,680
46,193
Engagements
New clients
118
Post sale analysis
With an increase in online members, came an increase in queries so we began focusing on the customer journey post-sale.
PAIN POINTS
Low engagement
Manual onboarding process
Confusing start up
Simplify and support
Using a workflow automation tool we integrated the fitness app with an automated email series. This guided customers through the start up process, sending advice and 1 to 1 consultative support at numerous stages of their fitness journey.